Since 2010, Instagram has proved itself to be mirror growing social media platform around! The keyboard a user base of around 300 million and to get set to rise further. So how come this seemingly simple app growing so quickly? Well all of it comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple legal right? Well that’s because it may be. Instagram now has more sway over all its users who may have been using snapchat in tandem to its own app, lowering the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation like this is the grounds for Instagram’s sudden rate of growth.
What’s all the fuss about?
Instagram is the ideal app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast complex. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, have got shown that, like Facebook, it is commonly used daily, this makes for a loyal and highly active member.
This ability to capture a younger more creative audience is sounding the alarm bells of major companies looking advertising on social media. With high usage, there will surely be increased interest in advertising on your app. However, competition will be ripe and businesses can have to find creative strategies to out compete their rivals in the visual regarding social media.
How is it possible to use it for Marketing?
Of course, if you would to use this to market your company or maybe a product, and a second must consider how. This is a visual platform consequently products are developing general to be able to market that services. But services aren’t impossible market on the app, finding exciting ways to bring alive your service will catch the eye of the Instagram abuser.
Hashtags may also be used on buy instagram likes and having in on trends or even starting person is a sure technique engage an audience, in a similar way to Twitter. However, one must be careful in order to suit the hashtag to the visual content you provide, so it isn’t as simple as other apps that work with this technique.
Instagram is predominately a mobile app, so content must be easy to read and continuously updated for a mobile data, hungry demographic. Only new and fresh content will attract fascination.
Finally, Instagram stories are a great solution to personally engage with your audience, lasting only 24 various hours. Stories should be used to keep customers updated daily on your small and reveal behind the scenes content to result in user feel they are part with the company.
Instagram can be used distribute almost anything, with an artless mind using a committed team, you can establish quite the excitement around your brand!
The Future
With a young, educated audience using the app on their mobiles daily, one may only predict sustained growth and loyalty by reviewing the users. There will be increasing opportunity added with this app for business purposes and also the advice using writer is actually get in while its spicy! It will only grow so have the industry before it gets a lot more crowded.